About

Jamhuri Wear is an Africa inspired contemporary sportswear brand. The word Jamhuri translates from Swahili to mean “Republic” or “Free State”. The brand seeks to showcase this diverse contemporary African lifestyle through African Apparel. The African story and image has historically been distorted and truncated in mainstream media. Jamhuri Wear aims to play a part in re-branding Africa’s image by shining a light on the people, places, events and happenings all over the world that encompass that vibrant lifestyle. Done not by necessarily painting a Better Picture, but by showing a Bigger Picture.